Hey, everyone! Welcome back to the blog for another online advertising news round-up. We’ve got seven stories for you this week: Google changing the way it interprets nofollow links, Facebook testing in-app checkout, and more! Let’s dive in. 1. Google announces changes to nofollow links In an effort to aggregate…
You know those people who say, “Oh, man—I just cannot function before I’ve had my morning coffee.” It’s an unoriginal take on coffee and being a person, but it serves as the perfect analogy for the relationship between Google Merchant Center and Google Shopping. Google Merchant Center is to Google…
Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete. Let’s face it: These aisles aren’t going anywhere. Effective local lead generation strategies can help you do so. While other digital marketing strategies put you in touch with the…
Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank pages, it’s important…
Although it’s always been billed as a platform that’s very approachable to every small business owner, Google Ads can be very intimidating to use. On top of that, Google Ads isn’t a set-it-and-forget-it solution. It takes constant attention and optimizations to make sure it’s always performing as well as it…
Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but…
According to a recent study by the Karpor Center for Social Impact and Harris Poll, LGBTQ+ employees are more likely to experience bullying in the workplace than their non-LGBTQ+ colleagues, and this bullying often contributes to leaving the company or tech in general. Another key finding of the study: 67%…
EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly…
Making a compelling and high-converting landing page might sound simple, but every marketer knows far too well how challenging this can be. WordStream found that 80% of traffic goes to just the top 10% of landing pages. So now you introduce the element that your company is a startup, and…
There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you…
