September 2019

Hey, everyone! Welcome back to the blog for another online advertising news round-up. We’ve got seven stories for you this week: Google changing the way it interprets nofollow links, Facebook testing in-app checkout, and more! Let’s dive in. 1. Google announces changes to nofollow links In an effort to aggregate…

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You know those people who say, “Oh, man—I just cannot function before I’ve had my morning coffee.” It’s an unoriginal take on coffee and being a person, but it serves as the perfect analogy for the relationship between Google Merchant Center and Google Shopping. Google Merchant Center is to Google…

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Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete. Let’s face it: These aisles aren’t going anywhere. Effective local lead generation strategies can help you do so.  While other digital marketing strategies put you in touch with the…

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Although it’s always been billed as a platform that’s very approachable to every small business owner, Google Ads can be very intimidating to use. On top of that, Google Ads isn’t a set-it-and-forget-it solution. It takes constant attention and optimizations to make sure it’s always performing as well as it…

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Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but…

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There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you…

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