August 2019

This post was co-written by Holly Niemiec and Conor Bond. You need to develop a lot of different skills if you want your online advertising campaigns to achieve their full potential. Even if you’ve created watertight keyword lists and razor-sharp lookalike audiences, something still stands between your prospects and your…

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In early 2019, Google Ads announced that it will be sunsetting the average position metric later this year. At the same time, they launched four new metrics that advertisers could use in its place. Image Source Now, we know that average position will stop being supported in late September 2019….

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Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm…

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Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front door? It’s one of my favorite things, and I like to think that my past-self bought a gift for my future-self. I usually don’t remember why…

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“When you forgive, you in no way change the past — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with…

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$123 billion. According to Statista, that was the total value of all the US sales made by ecommerce businesses during the 2018 holiday season. For context, that’s roughly 18% higher than the nominal GDP of Ecuador. If the holiday season ecommerce market in the US were its own country, it…

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