Show of hands if the following scenario has ever happened to you: You make it to a conference. You sit through three to four days of amazing content, network like a boss, fill up on coffee and donuts, and cover page after page of notes — your wrist is dangerously close to…
Happy week after vacation! Rouse yourself from that mudslide coma, pour on the aloe, and shake off the post-break malaise. You have a contest to win. We here at WordStream are passionate about helping advertisers do more with less. That means more output, less time. More conversions, less wasted spend….
Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features. Often, you may simply ignore them until…
After you’ve put in the work with technical SEO and made your discoveries, there’s one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that’s easier said than done. In this week’s episode of Whiteboard Friday, Benjamin…
Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day. This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food…
A few years ago, while enjoying a day of skiing at Aspen Highlands with a group of girlfriends, a skier crashed into me from above, out of nowhere. He was a professional skier traveling at an exceptionally fast speed, and I felt lucky to get away with a mere leg…
You know those “How am I driving?” stickers you see on the backs of 18-wheelers? The ones that give you a phone number to call if—for some ungodly reason—you want to criticize a truck driver you’ve never met? Outrageous. The people who call those phone numbers are the same people…
Link building remains one of the most effective digital marketing tactics, and not just for higher rankings (even though links do still remain the major organic ranking factor). Links drive referral clicks, and generate leads, making your site less dependent on search and advertising traffic. But how do you build links…
Dynamic Search Ads (DSAs) have the potential for high volume and profit—but they also have the potential for budget cannibalization and waste. Harnessing their powers for good requires planning ahead, establishing clear goals and workflows, as well as knowing when to transition budget to more restrictive strategies. I’m going to…
Twenty-two years ago, the founders of Google invented PageRank, and forever changed the web. A few things that made PageRank dramatically different from existing ranking algorithms: Links on the web count as votes. Initially, all votes are equal. Pages which receive more votes become more important (and rank higher.) More…
