Welcome back to the online advertising news round-up! The second half of July 2019 has been a busy one as far as marketers are concerned. We’ve got eight stories for you today: Facebook shrinking ads in the mobile News Feed, Google ramping up enforcement of their software advertising policies, LinkedIn…
The other day, I was walking out and about. I had just gotten a sandwich for lunch, and I was contemplating all the awesome leads that were coming through my PPC accounts when I ran into an old friend and his dog. They were terrified and looked as if they’d…
Outbound marketing is the best way to get leads quickly. Let’s say you pay for a commercial to run during the Super Bowl. Potential customers see those ads, and then a tiny fraction of them buy your product. It’s simple, right? [embedded content] The problem is that it’s also an…
Looking for new ways to drive more conversions for your business? Of course—always! Keeping an eye out for new ways to drive conversions, probably. To market effectively, it’s important to ease into relationships and build them over time, and sales funnels can help us do this. In this guide, I’m…
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s…
They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode…
Imagine this: You have a nice ecommerce store with your digital marketing efforts focusing on bring in new leads. Your website has clear calls to action with the occasional promotions to draw in new customers. You have active social media accounts that promote your brand story and latest products. You…
Did you know that 64% of couples share their engagement on social media with a few hours? To say social media has changed the wedding industry would be an understatement. Planning a wedding used to rely on the phone book, referrals from others, and wedding planners. Nowadays, it’s Google searches,…
If the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn’t judge — there were so many insights), don’t fret. We captured all of day three’s takeaways so you could relive the magic of day three. Don’t forget to check out all…
While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking. Though many believe deep in their hearts that “Content is King,” the reality is that Mobile-First Indexing enables a new kind of…
