Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to search queries that include same-meaning…
Our teeth are such an essential part of our day-to-day lives. Not only are they front and center on our faces, but they help us survive by chewing our food! Dental marketing is not the sexiest thing around, but everyone needs to find a good dentist. (Anyone who has experienced…
Our teeth are such an essential part of our day-to-day lives. Not only are they front and center on our faces, but they help us survive by chewing our food! Dental marketing is not the sexiest thing around, but everyone needs to find a good dentist. (Anyone who has experienced…
Running ads can be expensive, and there are so many factors to consider. Are you targeting the right audience? And running the ad effectively? And is this the right advertising campaign for your business? It’s even harder for small businesses that have to compete against larger companies with bigger budgets….
Considering the circumstances you’ve found yourself in, I think it’s probably best that—contrary to my typical style—I keep this introduction short and sweet. Your Google ads aren’t showing. That’s alarming, to say the least. If you’re not seeing your ads on Google search, this might not be reason for alarm:…
Whether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of others, even asking yourself: “why would they do that?” It’s easy to walk into a project thinking of it as…
We all like to think that we know what’s going to happen in the future, right? A newly married couple socks away as much money as they can because they think kids will come into the picture at some point. A recent college grad moves thousands of miles to a…
Search can’t live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. What’s a search marketer to do? If you…
According to a recent BrandZ report, Amazon is now the most valuable brand in the world—beating both Apple and Google to take the top spot. Image Source While there are a lot of keys to Amazon’s success, a core reason behind its massive and continued success is its focus on…
Take a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a…
