When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it’s a daunting task to add the necessary markup. In today’s Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way. Click on the…
Welcome back to the online advertising news round-up! In this edition, we’ve got Google Ads retiring Enhanced CPC as a portfolio bid strategy, rolling out monthly campaign budgets to certain advertisers, upgrading the mobile app, and more. Google Ads retires portfolio bid strategies Responding to advertiser demands for simpler bidding,…
Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too. And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online…
As a small marketing agency, you’ve done stellar work for your clients—there’s no denying that. Thanks to you, the businesses you serve are doing a much, much better job of reaching their audiences and driving more leads and sales. But what’s next? Maybe your clients have started asking you to…
Changing SERP features and near-daily Google updates mean that single keyword strategies are no longer viable. Brands have a lot to keep tabs on if they want to stay visible and keep that coveted top spot on the SERP. That’s why we asked Laura Hampton, Head of Marketing at Impression, to…
The role of PPC specialists in an age of automation Automation is changing the workforce across industries all over the world, and digital marketing is no exception. From scripts that pause your ads when items are out of stock to automated bidding strategies to manage your bidding, automation can remove…
Editor’s note: This post first appeared in December of 2015, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover…
B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many B2C offerings. The target audience feels…
This post was originally published on the STAT blog. If you’re familiar with hreflang, you’ll know just how essential this teensy bit of code is to a successful international campaign. You’ll also know that it comes with a boatload of moving parts — multiple pages, sections, and subdomains per country….
Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that’ll cover and amplify you. Check it out in this week’s edition of Whiteboard Friday! Click on the…
