Back in 2013, Ralph Folz, our CEO at the time, led an initiative to identify the qualities and actions that WordStream as a company and its employees would strive to embody in their day-to-day performance. These core values, Ralph explained, were important for establishing standards as the company was rapidly…
Back in October 2018, Quora Ads announced three new betas were going to be added to the platform: CPM bidding, Auction Insights, and Promoted Answers. Promoted Answers caught my eye because I loved the mix of organic and paid marketing. If you or other members of your team have crafted…
With the exception of Louis XVI and the guy who played drums for Nirvana before Dave Grohl, a little healthy competition never hurt anybody. In fact, when you’re vying for consumers’ loyalty in an increasingly competitive ecommerce landscape, competitive insights can make a huge difference. Well, that’s why we’re here…
If you told me ten years ago that I would be writing a guide on hashtagging, I would most likely have laughed in your face. (Sorry!). To think of how far the hashtagging world has come in the last few years is mesmerizing… I can still remember when I first…
On-page SEO, off-page SEO, and technical SEO can be thought of as three pillars of organic search engine optimization. Out of the three, technical SEO can feel like the forgotten sibling, most likely because it’s the trickiest to master. However, with the competition in search results now, us marketers cannot…
There’s a pretty simple reason why you’d want to advertise on Reddit: It’s one of the most visited websites in the world. With that much traffic, you need to be able to target your ideal audience. Advertisers have a handful of ways to use the high-traffic platform to get in…
I’m going to go out on a limb here. You want people to become your customers, right? Of course you do. You’ve got bills to pay, mouths to feed, former paramours to impress. Well, partner, you’ve come to the right place. Though I won’t be so bold as to claim…
Although it certainly felt like Google Marketing Live 2019 took over the online advertising world for a minute there, we’ve still got some important news to talk about. Here’s the latest from Facebook, Instagram, and—believe it or not—Google. Google unveils new look for mobile search results In order to free…
Display ads serve only one purpose: to get eyeballs. That’s it. A blunt instrument, if you will. Because people don’t buy the minute after seeing your ad. It’s more like a month later. After three or five or seven messages hit them over the head. (Gently.) But that process all…
Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to…
