July 2018

Whether or not we’re truly in the Golden Age of Content Marketing, one thing is for sure: the once-uphill battle for content marketers to get client or internal buy-in for content strategy, creation and deployment has leveled off. People not only want content, they know they want it, and they’re…

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Google has done it again! A year after setting the world on fire with the announcement of the new AdWords Experience and some sensational shots of a particularly photogenic goldendoodle, the advertising juggernaut’s Marketing Live event has yielded yet another slew of exciting new features. Outside of the buzzwords already…

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Unfortunately, a lot of common myths surrounding women’ s place (and capacity for success) in business still exist these days. Luckily for all of us, when it comes to myths, common misconceptions, stereotypes, you name it,   SCORE’ s spring 2018 “ The Megaphone of Main Street” data report upon…

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As summertime is heating up, let’ s discuss another HOT and controversial compensated search strategy: SKAGs! SKAGs happen to be a hot topic among the PAY PER CLICK community for some time now. A few would argue that this form of accounts organization allows you to get incredibly targeted with…

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Getting any local business to position high on Google is becoming more and more tough, but one of the most competitive — plus complex — industries for nearby SEO are car dealerships. Today’ s car shoppers do a lot of their research online before they also step into a dealership…

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