Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ ve investigated quite a few, so I thought I’ d share some steps I’ ve found helpful when doing so. Is it just normal noise? Before you sound the alarm and…
February may be the shortest month of the year, but man, there was a lot going on this month. From the predictable (if misplaced) anxiety about Google Chrome’ s new built-in ad blocker to must-read SEO survival strategies for the coming voice search revolution, there was plenty for marketers of…
What’ s with your marketing resume? You’ re a marketing wizard. You will know what users want better than they do. You can speak their language and capture copy from meh to wow . Yet still your promoting resume doesn’ h show that. How come? You’ re so good at…
And the phone-first updates just keep coming. Yesterday, Google released a pair of new tools designed to help businesses compare their mobile site speed to that of other websites and estimate the potential revenue lost due to poor mobile performance, respectively. The aptly named Speed Scorecard (depicted above) sources data…
You’ ve got that meeting looming on the horizon. You want to go — you’ ve spent the past few years frantically following hashtags on Twitter, learning catchy quotes, zooming in upon grainy snapshots of a deck, plus furiously downloading anything and everything you can search from Slideshare. Yet there’…
Building an online community sounds like a stunning idea on paper. A group of enthusiastic, involved users working on their own to boost your own brand? What’s the hitch? Well, building a thriving network takes a great deal of effort, often along with little return for a very long time….
Voice technology had been everywhere at CES this year – lavatories included – meaning we are undoubtedly in an era focused by voice assistants. This, subsequently, means the way consumers perform however, most mundane day-to-day tasks can be changing. And, because of this, the way brands and marketers connect to…
