Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers: “I’m focused on producing short-form video content.” “I’m trying to live stream as frequently as possible.” “I’m experimenting with different ad formats.” The list goes on, and it gets…

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Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it. That’s why I’m sharing nine tips for stronger blog post titles here: Avoid words that sound like spam Check…

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Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced on their developer blog, starting this spring, Google will be moving away…

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Come for the monetary gain; stay for the endless other benefits. That’s how the story goes for many businesses that commit to developing authentic, attractive, and memorable brands. As a result of intentional brand-building, they enjoy gains that range from boosted engagement to increased influence and the ability to reel…

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